PlantBased, defined: Embracing Balance

At råbowls, we’ve always been committed to reimagining what fast food can be: healthy, satisfying, and good for the planet. When we decided to make råbowls fully vegan in 2020, it wasn’t just a menu change—it was a statement. We wanted to inspire a shift in how people approach food, proving that fast food could be entirely plant-powered. But as we’ve grown, we’ve also seen an opportunity to take our vision even further by reaching a wider audience.

Why We’re Opening Up Our Menu

Expanding our menu to include a select flexitarian options, organic free-range chicken, hasn’t been an easy decision. As a founder who has always believed in the power of plant-based nutrition, I’ve wrestled with the question: Are we staying true to our mission? But ultimately, we realized that broadening our offerings could help us reach more people, and by doing so, spread our vision of plant-based eating even further. It’s better to see a group order with a few non-vegan options than to lose that order entirely because one person wasn’t ready to go fully plant-based.

By offering choice, we’re giving people a platform to experience how incredible plant-based food can be, and maybe—just maybe—convincing them to try more vegan meals next time. It’s about meeting people where they are on their journey and supporting them as they explore healthier, more sustainable options.

Embracing Flexibility for a Bigger Impact

With flexitarian options, we’re not only catering to a broader audience but also opening up more minds to the benefits of plant-based nutrition. We’re staying committed to our roots—our bowls will always highlight the power of plants, and every animal-based option will be organic, sustainably sourced, and clearly labeled with CO2 emissions. This transparency empowers our customers to make informed choices that align with their own values.

This isn’t about compromise; it’s about creating a bridge. It’s about saying, “You don’t have to be all-or-nothing to make a difference.” And if we can bring in more people by offering that bridge, we believe it’s worth it.

Our Mission Stays the Same

At råbowls, we’re still dedicated to the mission we started with: replacing junk food with health-driven, sustainable alternatives. Offering organic chicken doesn’t change our vision—it strengthens it. It allows us to reach people who may never have tried plant-based food before, people who might find themselves loving it, and returning for more plant-powered options. We’re here to inspire mindful eating, and we can do that best by being inclusive and showing that plant-based eating isn’t just a trend; it’s a flexible, enjoyable way to nourish ourselves and care for the planet.

Moving Forward, Together

This journey is about more than food. It’s about creating a movement that invites everyone to be part of a healthier future. Whether you’re fully vegan, flexitarian, or just curious, råbowls has something for you. We’re here to make plant-based eating accessible, delicious, and inspiring—one bowl at a time.

So come with us, try something new, and join us in redefining fast food. With every order, every choice, you’re part of something bigger. Together, let’s embrace balance, spread the vision, and make a lasting impact.